Funded by the DfE, Climate Ambassadors match volunteer climate experts with education settings.
Part of Let’s Go Zero, Climate Action Advisors are independent experts who offer free support for schools, colleges, and nurseries across England.
About
Active travel campaigns are organised initiatives that encourage people to choose healthier and more sustainable ways of travelling. Examples may include Walk to School Week, Bike Month, active travel challenges or locally delivered behaviour change programmes.
These campaigns can be adapted for early years settings, schools and further education institutions and often involve learners, staff and families. Participation provides a simple way to raise awareness of sustainable transport options and encourage travel behaviour change across the whole setting.
Why
Campaigns help increase awareness of the benefits of walking, cycling, wheeling and public transport while encouraging participants to consider alternatives to car travel. They can improve health and wellbeing through increased physical activity, reduce transport emissions and help create safer, less congested surroundings.
Campaigns are also highly visible and can generate enthusiasm for wider sustainability initiatives. By involving different groups across the setting, they can help develop a shared understanding of sustainable travel and foster long-term behavioural change.
How
- Identify an established active travel campaign or create a local initiative tailored to your setting.
- Promote participation through assemblies, newsletters, displays and social media.
- Encourage learners and staff to record their journeys, set collective goals and celebrate achievements.
- Consider offering rewards, certificates or recognition for participation.
- After the campaign, evaluate outcomes using travel survey data or participant feedback and identify further opportunities to encourage sustainable travel throughout the year.
Resources
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