Funded by the DfE, Climate Ambassadors match volunteer climate experts with education settings.
Part of Let’s Go Zero, Climate Action Advisors are independent experts who offer free support for schools, colleges, and nurseries across England.
About
Incentivising sustainable travel involves providing rewards, recognition or support to encourage staff and learners to choose lower-carbon transport options. Incentives can range from competitions and award schemes to practical support such as cycle facilities, discounts or travel benefits.
Why
Travel habits can be difficult to change, even when sustainable alternatives are available. Incentives can motivate people to try new travel options and reinforce positive behaviours over time. Encouraging walking, cycling, wheeling, public transport use and car sharing can help reduce emissions, improve health and wellbeing as well as ease congestion around the setting.
How
Identify behaviours you want to encourage and develop incentives that are appropriate for your setting. At a higher level, look at whether your organisation offers cycle to work schemes or salary sacrifice schemes. Promote the initiative clearly and ensure participation is simple. Monitor uptake and gather feedback from participants to understand what’s working well. Use a travel survey to measure impact.
Involving the site and estates teams to improve active travel infrastructure, like bike and scooter stands, staff changing rooms and showers may further incentivise active travel.
Resources
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